First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.
There's the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.
Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don't have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.