Here are simple steps to optimize your web-site:
Step 1: Modify your web-site - This step includes adding optimized content to all pages in the website.
Step 2: Add tags - Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.
Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.